Wetaca revolutionized the meal prep delivery market in Spain. You ordered your week's meals, they arrived, you heated and ate. Simple. But since they started in 2014, the market has grown and options have multiplied. And they don't all work the same way or serve the same purpose.
If you're looking for alternatives to Wetaca — whether it's about price, variety, because the dishes have gotten repetitive, or because you need something that fits your nutritional goals — this analysis is for you.
According to Statista (2025), the prepared meal delivery market in Spain grew 23% year-over-year, reaching 890 million euros. The demand is there. The question is: who does it better?
We've tested, compared, and analyzed the 6 main meal prep delivery services in Madrid. No sponsorships, no affiliates. Just data.
Comparison criteria
To make this comparison useful, we evaluate each service across 5 axes that really matter when you're trusting your daily nutrition to a company:
- Nutritional personalization: Can you adapt the meals to your specific macros?
- Price per meal: Real cost per serving, no marketing tricks.
- Menu variety: Weekly options and dish rotation.
- Freshness and quality: Preservation method, ingredients, real taste.
- Delivery area: Coverage in Madrid and shipping frequency.
The full comparison
This table summarizes the key differences between the 6 services. Below, we analyze each one in detail.
| Service | Price/meal | Macro personalization | Weekly menu | Preservation | Madrid delivery |
|---|---|---|---|---|---|
| Wetaca | From ~6.50 EUR | No — choose predefined dishes | ~30 dishes | Refrigerated (5 days) | Yes (all Spain) |
| Knoweats | From ~7.50 EUR | By generic goal (fit, low carb) | ~25 dishes | Refrigerated | Yes (all Spain) |
| MenuDiet | From ~8.00 EUR | Menus by calories (1,200-2,500) | Fixed menu | Refrigerated | Yes (all Spain) |
| Tappers | From ~6.90 EUR | No — fixed dishes | ~20 dishes | Refrigerated | Yes (Madrid + Barcelona) |
| Fitness Power Food | From ~8.50 EUR | By size (S, M, L, XL) | ~15 dishes | Refrigerated/Frozen | Yes (all Spain) |
| Makroa | From 7.90 EUR | Yes — to the exact gram of each macro | Rotating weekly menu | Refrigerated (5 days) | Madrid center + surroundings |
1. Wetaca: the original
Wetaca is the service that put meal prep delivery on the map in Spain. Founded in 2014, they've grown to serve over 2 million meals per year. Their model is simple: each week they publish a menu of about 30 dishes, you pick the ones you want, and they arrive refrigerated at your door.
The good
- Great weekly variety (~30 dishes) with international options
- Good value for money (from ~6.50 EUR/meal in large packs)
- Delivery across mainland Spain
- Intuitive app with good UX
Room for improvement
- No real nutritional personalization: Dishes have fixed macros. If you need 150g of protein per day, you can't adjust the meals to match. You eat what's available.
- Some dishes have low protein content for fitness goals (20-25g per meal)
- The menu can get repetitive after several months
Best for: Anyone looking for convenience and variety without worrying about specific macros. Perfect for "eating well without overthinking."
2. Knoweats: the fitness approach
Knoweats positions itself as the "fit" alternative to Wetaca. They offer dishes categorized by nutritional goal: high protein, low carb, balanced, etc. According to Dealroom, they raised 3 million euros in a funding round in 2023.
The good
- Dishes designed with nutritional profile in mind
- Good protein per meal (30-45g in "high protein" options)
- Clear, detailed nutritional information on every dish
Room for improvement
- Personalization by category, not exact numbers: You can choose "high protein" but not "exactly 42g of protein"
- Slightly higher price than Wetaca
- Smaller menu (~25 dishes)
Best for: Those who train and want dishes with a good nutritional profile without getting precise about exact grams.
3. MenuDiet: the dietetic approach
MenuDiet differentiates itself by offering fixed menus designed by dietitians. You choose a caloric range (1,200, 1,500, 1,800, 2,000, or 2,500 kcal) and they prepare all meals for the day: breakfast, lunch, snack, and dinner.
The good
- Complete daily menu (not just lunch/dinner)
- Supervised by registered dietitians-nutritionists
- Adaptations for intolerances and allergies
Room for improvement
- Fixed menu: You don't choose the dishes — they assign what's planned. Little freedom.
- Higher price when including all meals (~8 EUR/plate for main course alone)
- Only customizes by total calories, not macro distribution: 1,800 kcal with 120g of protein is very different from 1,800 kcal with 180g of protein, but for MenuDiet they're the same.
Best for: Anyone who wants a complete dietary plan without making any decisions. Clinical approach rather than gastronomic.
4. Tappers: the budget option
Tappers competes on price and simplicity. Their menu is smaller but the dishes are honest and well-executed. They started in Madrid and expanded to Barcelona.
The good
- Competitive pricing (from ~6.90 EUR)
- Well-executed traditional Spanish cuisine
- No high minimum orders
Room for improvement
- No nutritional personalization: Standard dishes with fixed macros
- Smaller menu (~20 dishes) and slower rotation
- Less detailed nutritional information than competitors
Best for: Anyone looking for the most affordable option who doesn't care about personalization.
5. Fitness Power Food: the sizing approach
Fitness Power Food tries to solve the personalization problem through sizes: S, M, L, XL. Each size has more grams of food (and therefore more macros). It's a step up from "one size fits all," but it doesn't achieve real personalization.
The good
- Dishes specifically designed for athletes
- 4 sizes allow some caloric adjustment
- Frozen option for longer shelf life
Room for improvement
- Personalization by size, not by macro: If size M has 35g of protein and L has 50g, but you need 42g, there's no option. You jump from tier to tier.
- Highest price in the market (~8.50 EUR/meal)
- Most limited menu (~15 weekly dishes)
A Precision Nutrition study (2023) noted that "size-based" systems in meal prep can have a deviation of up to 300 kcal from an individual's actual needs. If your TDEE is 2,150 kcal, the gap between the size that's too much and the one that's too little could be the difference between losing fat and losing nothing.
Best for: Athletes who want fitness-oriented meals and don't mind a moderate deviation in macros.
6. Makroa: gram-exact personalization
We need to be transparent here: Makroa is our service. But precisely because we know the limitations of all the alternatives above, we built it to solve the problem that none of them solve: real macronutrient personalization.
What makes Makroa different?
The fundamental difference is that Makroa doesn't work with predefined dishes, sizes, or categories. Every plate is prepared to the exact gram of the macronutrients your body needs: if your calculation says 42g of protein, 55g of carbs, and 18g of fat per meal, that's exactly what you receive. Not 40. Not 45. Forty-two.
According to the International Society of Sports Nutrition (official position stand, 2017), precision in macronutrient intake is the most determining factor for body composition, above training quality, meal timing, or supplementation.
The good
- Only gram-exact personalization service in Madrid
- Competitive pricing (from 7.90 EUR/meal)
- Rotating weekly menu with real cuisine (not "diet food")
- Free calculator to find your exact macros
- Artisanal preparation, fresh ingredients
Room for improvement
- Delivery area limited to Madrid center and surroundings (for now)
- Launching April 2026 — not yet available to the general public
- Being artisanal, production capacity is limited
Best for: Anyone with a concrete body composition goal (cutting, bulking, recomposition) who wants to hit their macros without cooking. For those who care about the difference between 35g and 42g of protein.
Which one should you choose? It depends on your goal
There's no universally "best service." It depends on what you're looking for:
- I just want to eat well without fuss: Wetaca or Tappers. Good dishes, reasonable price, no need to think about macros.
- I train and want high-protein meals: Knoweats. Good balance between taste, nutrition, and price.
- I need a complete dietary plan: MenuDiet. Professional supervision and fixed menu.
- I want to match my macros to the gram: Makroa. It's the only service offering exact personalization in Madrid.
A FoodNavigator survey (2024) revealed that 67% of meal prep users cancel their subscription within 3 months because the meals don't match their nutritional needs. Personalization isn't a nice-to-have — it's what determines whether you'll keep the service or not.
Find out exactly how much you need
Before choosing a meal prep service, the first step is knowing your real macros. Our calculator gives you your exact protein, carb, and fat numbers in 60 seconds. Free, no sign-up required.
The key nobody tells you
The meal prep delivery industry has matured significantly. Every service we've analyzed offers reasonable food quality, punctual deliveries, and functional apps. The "taste" differences between them are, honestly, smaller than their marketing suggests.
The real difference is whether the meals match what YOUR body needs. If your macros call for 2,100 kcal with 160g of protein and you're eating generic meals with 25g of protein, you'd need 6.4 meals per day just to hit your protein target. That doesn't make sense.
Choose the service that best aligns with your numbers, not their Instagram.