Knoweats is one of the meal delivery services that has generated the most buzz in Spain since 2024. And we mean that literally: its main investor is El Xokas, Spain's biggest Twitch streamer with 4.2 million followers. That gives you visibility. But does it give you a good product?
We've analyzed the service in depth. Real prices, Trustpilot user reviews, macros from their dishes, delivery times, recurring complaints, and what they do well. No filters, no sensationalism, just data.
If you're thinking about ordering from Knoweats (or you already have and want to know if your experience is the norm), this article will give you all the information you need.
What is Knoweats and who's behind it?
Knoweats is a home delivery meal prep service based in La Nucia, Alicante. It was founded by Dani Pérez Barrera and Carlos Caro, who came from the fitness and healthy eating world. The original idea: prepared meals with detailed nutritional information, no mandatory subscription, and a free-purchase model.
The turning point came in February 2024, when El Xokas acquired a significant stake in the company. This wasn't an advertising deal. It was a real investment, with capital and involvement in the business direction. Reven, another well-known content creator, also invested in the company.
Since then, Knoweats has multiplied its order volume. According to their own figures, they've surpassed 300,000 meals sold. That's an impressive number. But volume alone says nothing about service quality.
How does ordering work?
The process is fairly straightforward. You visit their website, choose the dishes you want from their menu (which rotates periodically), and place your order. No subscription or commitment required, which is a clear advantage over competitors like Wetaca.
Some operational details worth knowing:
- Minimum order: 20€
- Price per dish: between 7.00€ and 8.25€ (regular price)
- First order: discount available, with dishes from 3.30€
- Shipping: approximately 8.90€
- Delivery days: Fridays or Mondays
- Coverage: all of peninsular Spain (no Balearic or Canary Islands)
- Shelf life: 7-8 days refrigerated, can be frozen
The preparation method is cook and chill: hot packaging followed by rapid cooling. It's the same system used by hospitals and airlines to ensure food safety. It's not vacuum cooking or sous vide.
Portions are typically around 400-450 grams, which is a reasonable size for a main meal. Each tray includes complete nutritional information: kilocalories, macronutrients, and allergens. That part is well done.
The Xokas factor: marketing with a megaphone
You can't talk about Knoweats in 2026 without talking about El Xokas. His investment transformed a regional brand into an overnight sales phenomenon. The problem is that this explosive growth didn't always come with the infrastructure needed to support it.
Xokas has actively promoted Knoweats on his streams, comparing it directly with competitors. He went as far as calling Wetaca "Wekaka" on stream, which prompted Wetaca to leak private emails between the two companies. The drama generated headlines and, probably, more orders for Knoweats. But it also raised questions about professionalism in the sector.
Two things need to be separated here: first, Xokas is an extraordinary communicator capable of selling any product to his audience. Second, product and service quality is measured by customer experience, not by investor charisma. And when we look at satisfaction data, the story changes quite a bit.
How much does eating with Knoweats really cost?
The price per dish ranges from 7.00€ to 8.25€. That puts it in the mid-range of Spain's prepared meal market, similar to Wetaca or Nococinomas.
But the real price per meal is higher once you include shipping. Let's do the math with a typical order:
| Item | Price |
|---|---|
| 5 dishes × 7.50€ (average) | 37.50€ |
| Shipping | 8.90€ |
| Total | 46.40€ |
| Real cost per dish | 9.28€ |
With 5 dishes, the real cost exceeds 9€ per meal once you add shipping. With 10 dishes, the shipping dilutes more and you're looking at around 8.39€/dish. The first-order discount brings it down quite a bit (dishes from 3.30€), but that's not the price you'll be paying week after week.
For someone looking to eat healthy five days a week with Knoweats, we're talking about roughly 190-210€ per month for lunches only (no dinners). That's a price you need to evaluate considering what's included, and what's not.
What Knoweats does well
Let's be fair. There are things Knoweats does correctly and that deserve recognition:
Detailed nutritional labeling. Each tray shows kilocalories, grams of protein, carbohydrates, and fat, plus allergens. This isn't as common as it should be in the prepared meal sector. They do it well.
No mandatory subscription. You order when you want, what you want. No canceling before day X to avoid being charged. No monthly commitments. This is a clear advantage over models like Wetaca's.
Menu variety. The selection is wide and rotates frequently. You can find everything from chicken milanesa to bolognese lasagna to more creative dishes. You won't get bored in the first few weeks.
0% plastic. The trays are made of cardboard. In a sector where packaging is a problem, this is a genuine effort.
Good ingredient quality when it works. Positive reviews agree on something: when the dish arrives in good condition, the food is tasty. This isn't "diet food." It's food with flavor, generally well-seasoned.
Positive review pattern: many users praise the menu variety and dish flavor, comparing it favorably with other meal prep brands. The consensus among 5-star reviews is that the quality-to-taste ratio is good.
The real problems: what reviews say
And this is where things get complicated. Knoweats has a rating of 2.2 out of 5 on Trustpilot, classified as "Bad." On Shopping Satisfaction, it has a 3.1/5 with about 70 reviews. Opinions are extremely polarized: 50% of reviews are 5 stars, but 17% are 1 star. There's not much middle ground.
What are people complaining about? We analyzed the patterns in negative reviews and found very clear recurring themes.
1. Shipping problems (the number one complaint)
This is the most serious weakness. Shipping issues appear in a worrying proportion of negative reviews. Orders that don't arrive on the promised date, packages that get lost, cold chain compromised because the delivery driver left the box at the door for hours.
Negative shipping review pattern: orders arriving a day late or never arriving at all, with no proactive communication from the company. Several users report having to throw away food due to cold chain breaks.
This is a critical problem because we're talking about fresh food with a 7-8 day shelf life. A 24-48 hour delay directly eats into the consumption window. If you get home and the dishes have been sitting at room temperature for hours, you can't trust them.
2. Non-existent customer service
The second most frequent complaint. Customers trying to contact customer service to resolve issues (lost shipments, damaged dishes, billing errors) encounter late responses or outright silence.
Recurring pattern: several users report waiting more than a week to receive a response about order issues. Some never received a response or refund.
For a company that has sold 300,000+ dishes, this suggests growth outpaced the capacity to handle post-sale support. It's not uncommon in startups that scale fast through viral marketing, but it's still a problem that affects real people who paid real money.
3. Inconsistent quality
There are reviews praising spectacular dishes and reviews describing dishes that are too salty, have strange textures, or contain ingredients that don't match the description. Inconsistency is a common problem in industrial kitchens scaling rapidly. If a production batch goes wrong, hundreds of dishes are affected.
4. Excessive salt
This deserves its own section because it comes up frequently. Several users agree that some dishes are noticeably saltier than expected. For a brand positioning itself in healthy eating, sodium is a detail you can't ignore.
The macro question: the elephant in the room
Here's something we find particularly relevant that few people mention when discussing Knoweats.
Knoweats displays the macronutrients for each tray. That's good. But all customers receive exactly the same dish with the same amounts. There's no portion personalization. A 50 kg woman who needs 1,600 kcal per day receives the same 450g, 711 kcal bolognese lasagna tray as a 90 kg man who needs 2,800 kcal.
Let's look at some real examples from their menu:
| Dish | Weight | Kcal | Protein |
|---|---|---|---|
| Chicken milanesa | 400g | 536 kcal | 40g |
| Bolognese lasagna | 450g | 711 kcal | - |
| Cacio e pepe spaghetti | 420g | 748 kcal | - |
The chicken milanesa has 536 kcal and 40g of protein. Fine. But the cacio e pepe spaghetti has 748 kcal in a single tray. If you're cutting at a 1,800 kcal daily target, that one dish just consumed 41% of your caloric budget. And you can't order a smaller or larger portion.
Knowing a dish's macros is useful. But knowing the macros and not being able to adjust the portion to what you need is like having a GPS that tells you where you are but can't calculate your route. You have the information, but not the solution.
What if your meals adapted to you, not the other way around?
At Makroa, every dish is prepared with the exact grams of protein, carbs, and fat your body needs. No sizes, no fixed portions. Calculate your macros in 60 seconds and discover the difference.
Is Knoweats worth it in 2026? Our verdict
Knoweats has good things going for it. The menu is varied, the food can be tasty, the nutritional labeling is transparent, and the subscription-free model offers freedom. But the delivery problems, poor customer service, and lack of real personalization make the experience a lottery.
The 2.2 Trustpilot rating doesn't lie. When half your customers give you 5 stars and almost one in five gives you 1, you have a consistency problem. Not a product problem, but an operations problem. And that's harder to fix than a recipe.
Xokas' backing has given Knoweats visibility that most meal prep brands can only dream of. But visibility doesn't replace logistics, customer service, or the ability to scale without losing quality. At this point, Knoweats needs less marketing and more operations.
Who is Knoweats for?
Knoweats might work for you if:
- You want to try prepared meals without committing to a subscription
- You live in an area with good logistics coverage and have been lucky with deliveries
- You don't need macro personalization, just knowing the nutritional information is enough
- You're willing to accept some uncertainty with delivery timelines
Knoweats probably isn't for you if:
- You need food to arrive on a specific day, no exceptions (weekly meal prep)
- You're looking for portions adapted to your specific caloric needs
- Fast customer service is important to you
- You live in the Balearic Islands, Canary Islands, or outside the peninsula
Comparison: Knoweats vs Wetaca vs Makroa
So you can compare with context, here are the key differences between the three services:
| Feature | Knoweats | Wetaca | Makroa |
|---|---|---|---|
| Price per dish | 7.00-8.25€ | 7.50-9.00€ | From 7.90€ |
| Macro personalization | No (fixed portion) | No (fixed portion) | Yes (to the exact gram) |
| Mandatory subscription | No | Yes (weekly) | No |
| Trustpilot | 2.2/5 (Bad) | 3.8/5 | New service |
| Delivery | ~8.90€ (Fri/Mon) | Free from 40€ | Madrid delivery |
| Portions | 400-450g (fixed) | ~350-400g (fixed) | Personalized by weight and goal |
| Nutritional info | Yes (per tray) | Yes (per tray) | Yes (adapted to you) |
| Coverage | Peninsular Spain | Peninsular Spain | Madrid (for now) |
The fundamental difference isn't in the price, which is similar across all three. It's in what you get for that price. Knoweats and Wetaca give you a standard dish with nutritional information. Makroa gives you a made-to-measure dish, with the exact grams your body needs based on your weight, your goal, and your activity level.
It's the difference between buying a medium-sized t-shirt because it "more or less fits" and getting one made to measure. Both cover you, but only one fits the way it should.
Conclusion
Knoweats is a service with an interesting proposition (prepared meals without subscription, good labeling, variety) that is struggling with the problems of growing too fast. Xokas' investment gave them momentum, but it also put them under logistics and service pressure they weren't fully prepared for.
If you decide to try it, use the first-order discount and set your expectations accordingly: the experience can be excellent or frustrating depending on the day. And if what you're looking for is food that adapts to you, not the other way around, compare your options before deciding.
In the end, the best prepared food isn't the one with the best marketing. It's the one that arrives when it should, tastes the way it should, and gives you what your body actually needs.